Buy Custom-made Cardboard Boxes to Boost Your Sales
- Chris Pine
- Feb 1, 2018
- 3 min read
When it comes to packaging, most of the people do not think sales. Here are the words that pop up in their brains – “boxes”, “shipping boxes”, “moving boxes” so on and so forth.
People mostly just go by the extent where they learn that the display-oriented packaging can lead to the recognition of their brand.
However:
This was about inexperienced businessmen; those who have been in the pond for too long, know that packaging is a weapon of mass persuasion and it leads the mass to buy the products packed inside it.
Get this:
When a potential customer enters the store to buy a product, and when they happen to have a look at hundreds of boxes with the same product, they hardly have a second to pick one product and they naturally get attracted to the product with most attractive and compelling packaging.
Even though that product might later on prove to be the worst buying decision! Custom packaging impacts the buying decisions and this is what this post is all about.
Here are the reasons why you should buy custom made cardboard boxes from Packagingblue.com and how they boost your sales.
1. Cover Matters a Lot
You must have heard that saying, “Do not judge a book by its cover.” Well, in case of packaging it is not right. Yes, the quality of product matters a lot, but packaging has the power to impress the prospective customers and drive them to buying decisions.
While readymade cardboard boxes are not bad, they still lack the captivating spell that you need to hack the potential customer’s buying decisions and make them buy the product.
Thus, you need a good cover for your product and what might be better than customized packaging?
2. Creativity Sells
Take example of Nike Green Speed packaging or the better example is that of Festina watches; they claim that their watches are 100% water proof and to prove it before ever a customer asks for a proof, they pack their watches in a bag of water.
Awesome, isn’t it? They prove what they want their customer to believe, before ever customers get to check it. This is called creativity in packaging.
You should consider custom made cardboard boxes USA manufacturers and companies trust for their business.
3. Uniqueness is the Apex of Packaging
I just gave the examples of Nike Green Speed packaging and Festina watches packaging; the most awesome thing about their packaging is their unique approach. This is exactly what sells.
To understand this point, put yourself in the shoes of a customer. You go to a mall, you want to buy scented candles, you go to the shelf where they are displayed and you see many boxes from many companies.
In a moment you have to pick the first box, vet the candle and more than 50% chances are you will buy it. Even if you do not buy the first packaging that you pick, that packet has better chances as compared to those that you ignored.
Now:
If you are the candle manufacturer with the most amazing packaging, you have better chances to sell. And let me tell you, readymade packaging cannot do much; it is the custom cardboard boxes that you need to make sales.
4. Brand Recognition
The doorway to sales can only be achieved from the lobby of brand recognition. If people do not know your brand or if they do not know it as good as you want them to know, you cannot secure many sales.
Once you have settled a brand recognition, you can hope for an overall boost in sales because brand recognition means people know you as a vendor of certain products and they can identify you by your packaging.
Folks there are all the good reasons to not fall for cheap and ineffective readymade packaging. Go through the reasons to get custom made cardboard boxes, and you will most probably see value in my synopsis.
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