How Counter Display Boxes Play with Buyer Psychology?
- Chris Pine
- Dec 14, 2017
- 3 min read
You must have seen the counter display boxes in a mall. They are placed on cash register counter or checkout counter (whatever you call it) and they are most good looking packaging boxes in the entire mall.
People stop by them, look them, judge them, vet the products placed inside them and often buy those products.
From edibles to cosmetics to perfumes and EDC products, you can sell almost every small to medium-sized products in display boxes.
Their existence and the reason why they do not sit in the shelves but kept on the cash registers are based on the human psychology: more clearly consumer psychology.
In this blog post I am going to show you how counter top display boxes impact the buy psychology.
Let us understand them:
1. First Impression
We all know that the first impression rule is relevant in packaging as well. If the packaging of a product fails to attract a beholder’s eyes, chances are that the product will never get a direct exposure.
First impression matters a lot and especially when a customer is about to leave the store and they are in the queue, it is all about first impression.
Get it:
A customer who has done shopping has a limited time window and it is the limited impact that works. If the display box wins the attraction of such a customer, the product will sell and if the first impression is not impressive, sale is already lost.
2. Positioning of the Custom Counter Displays
Positioning of the cardboard counter display boxes matters a lot. It means placing as well as the direction of the boxes.
Let us take both points one by one.
In case of the placement of display boxes, the retailers never use a product’s display boxes that is already placed in shelves.
Why? It is because they know that if customers have already come across a product in the store and did not buy it, chances are that they will not buy it on counter as well.
And yes, retailers never place the display boxes of a product near the packaging boxes of the same product. Reason is simple. You do not kill one bird with two stones.
When it comes to positioning it is an art. Positioning the display boxes to a customer who has cash in hands and about to pay to the retailer, is a mistake.
Such a customer has a very limited window to buy someone. The custom counter display are always positioned towards the third or fourth person in the row or to the opposite wall (so other entering or leaving without buying customers can also see them) because such customers have the limited time to think whether to buy or not, and mostly pick a thing or two to buy.
3. Kids
Mostly when the parents come to a big mall for shopping, they do not do so to buy candies for their kids. They come to a store to buy monthly or weekly groceries.
Since kids are always with them, they somehow manage to keep the kids away from buying more than a limited number of edibles or toys.
As long as the parents and kids are in the mall, kids can be controlled and manipulated, but once they reach the cash counter, kids know that they are about to leave the mall and it is the best time to pressurize parents to buy some more candies for them.
At that time, they are lucky (or perhaps retailer is cunning) enough to have tempting counter top display boxes so close. So, they do not even ask parents and pick whatever they want, and most of the parents have to pay at least one or two of the picked items.
Take care of these psychological gimmicks and manipulate the people into buying from you.