Custom Boxes: Why They Are Important and How to Do Them?

Does not matter whatever you make: electronic devices or cosmetic products, you need some sort of packaging for them.

And, what might be better packaging than paper stock custom boxes?

Paper stock, because it is wood-pulp based and 100% biodegradable, and custom because readymade boxes do not do the abraca-branding-dabra that custom made boxes do.

This is why:

Here I come with a much needed post on why we need custom boxes and how we must do them in order to fully exploit their reach and their impact.

Let us indulge into this story and see what the hype is all about.

1. Why Custom Designed and Manufactured Boxes?

Alright:

Let us first consider the why question. Why do we need comparatively expensive and time taking customized boxes while inexpensive and readymade boxes are always a click or a phone call away?

It is a very legit question, and although there do exist discounted custom solutions and branding solutions that do not bite much and that deliver fast, customized packaging is still an expensive option when compared to readymade packaging.

However, they say, “Buy once, cry once.” And I believe it is very true. Amazon recently let Revlon to brand and designs Amazon’s custom boxes. Why?

Let the president of Robinson Partners, Joel Robinson explain this to you. According to him, people take more time looking at, handling and unboxing a custom box, than they see an ad ; so it is good to invest on custom boxes.

2. Custom Boxes with Many Purposes

A common misconception is that custom made boxes are used for packaging and delivering the good and displaying them. However, it is not the case.

A custom made box with impressive design and which is branding ready, can do a lot of thing for you. The UPS store shares some valuable tips on custom made boxes.

As per them, the “lumpy mail” can be sent in custom boxes and they look better as compared to simple and lifeless flat envelopes. The customized boxes give the recipient a feeling of being special and cared ones.

This is not something that you will otherwise find in any other type of packaging. What custom boxes really are, is the best means to marketing one’s products. Yes, marketing depends more on internet these days, but you would not deny that while 100s of digital mails go unnoticed, we do pay attention to tangible items.

In order to spice up the game of marketing through custom boxes, you can add something as a surprise or an emotional twist e.g. photos, gifts, coupons etc.

3. How to do Custom Packaging

Well, I am not aware of any book on the best customized packaging practices, but there are certain practices that you can follow and see how amazingly they work for you.

• Try innovational and creative packaging like Thelma’s Treats

• Find all the good and affordable companies working within USA and choose the best ones as per your requirements

• Learn the art of negotiation to get the best custom packaging for the most competitive rates

• Remember that uniqueness and novelty are the keys to success; get the kind of design which will make you look different from the crowd

• A few tips would be use of unique shapes, designs and approaches

This is it. Follow these simple steps and increase your overall understanding of the packaging to get best results.

#customboxes #custompackaging